Contact us
Marketing Research in Japan and Asia

The Best of
Marketing Research Agency
in Japan and Asia

INTAGE is the No. 1 marketing research company in the Japanese market with highly reliable panel data.

(ESOMAR Global Market Research 2020)
Source: "ESOMAR Global Market Research 2021" ESOMAR's Global Top-50 Insights Companies (Consolidated Group Sales)

Business issues

When trying to grow your business in the Japanese market,
do you encounter these kinds of business issues?

Understanding market from products/consumers'
perspective.

Tracking sales/consumption trends.

Expanding sales channels.

Measuring campaign
effectiveness.

Intage

INTAGE SINGAPORE provides a variety of research services for you to enter and grow your business in the Japanese market.

What we do

POS and Consumer Panel Data

Gaining insight into market trends

INTAGE’s Advantage - POS and Consumer Panel Data

Japan’s No.1 Syndicated Panel Service

We provide consumer-driven and store-driven panel surveys and can offer continuous sales trend data.
SCI, a nationwide consumer syndicated panel survey, collects daily shopping data from 70,000 people aged 15 to 79 in Japan. SRI+, a nationwide retail store syndicated panel survey, collects SKU-level sales data from representative sample stores.

Qualitative and Quantitative Research

Understanding the Consumer

Qualitative and Quantitative Research On Demand

Reliable data with high quality control

We conduct qualitative research such as roundtable group interviews, and quantitative research such as internet survey. Our high-quality control allows us to obtain reliable data.
Our qualitative research provides insights into your target audience, and our quantitative research proves them, which can be used for product planning, campaign strategy, and effectiveness monitoring.

We help you conduct research to examine how much potential your product has in the Japanese market and whether it is a market you should enter. We can address issues when you have already entered the Japanese market but do not have accurate information on sales and market trends.

List of Services

In addition to Japan's leading panel data, we offer a variety of research services including qualitative and quantitative research.

Panel
Service 01

SCI

Nationwide Consumer Panel Service

SRI＋

Nationwide Retailer Panel Service

i-SSP

Media exposure and Purchase Panel Service

Media Gauge

Smart TV viewing data service.

Qualitative
Research 02

Group and depth interviews

Roundtable or One-On-One interview with an experienced researcher

CLT (venue testing) and HUT
(home use testing)

Evaluation of a product or service by inviting the subject to a venue or having them use it at home.

Others

We also provide mail surveys, mystery shopping (undercover research), in-store display surveys, biometric response surveys (facial expression analysis), etc.

Quantitative
Research 03

Internet Surveys

Our Internet research "Mighty Monitor" can conduct research using an access panel of 4.68 million people, the largest in the market.
With a wide variety of panels to meet your issues and goals, you can use our services to understand the actual state of consumers, examine campaign measures, and measure the effectiveness of your campaigns.

Case Studies

Case study: Snack maker sales growth

Snack maker

128% increase in sales by
expanding sales channels
through research

Business Issue

Although the company has entered the Japanese market, it is small and sells through wholesale distributors. They want to increase sales but lack the information to understand the current situation. The company would like to survey what stores are currently selling the product and examine actions to take to increase sales.

solution

Solution

Using INTAGE's SRI+

Using SRI+ data, we uncovered the brand performance of the customer and how it compares to the competitors. As a result of our research, they realized that although sales of the product itself were good, there were few stores in Japan that carried the product. After negotiating with distributors and strengthening sales in supermarkets, the company succeeded in increasing its sales share by 128% year on year. (March-August 2021, data source: SRI+)

Case study: Consumer goods product development

Consumer goods companies

Increasing sales by finding and creating products that meet needs not currently in the market

Business Issue

The company wants to increase sales by discovering unmet needs in the market and creating products to meet these needs.

solution

Solution

INTAGE conducted a web survey and interviews

We conducted a detailed survey of household chores to discover areas not covered by customers' product lineups. Through group interviews, we dug deeper into user issues, planned products, and launched them in the market, successfully increasing total sales of the brand.

Contact

INTAGE can help you with
your market research in Japan.

Get in Touch

How to receive service

First, please feel free to contact us. Next, we will interview you to understand your business issues.
We will then propose an appropriate service and provide a quote. We can also respond to requests for ongoing surveys.

  • 01

    Contact us

  • 02

    Understand the issues through interviews

  • 03

    Propose appropriate services and quote

  • 04

    Conduct the service

  • 05

    Report on the results

Frequently
Asked
Questions

It is Log data. We ask consumers to send us barcodes of the products they buy every day by scanning them with a special App. From retailers, we collect POS data. This makes the data much more accurate than asking, and also allows us to understand trends through the accumulation of data.

There are two ways.

1. Excel or PowerPoint

We will provide you with a report on a case-by-case basis that we have compiled and analyzed based on the content agreed upon in advance.

2. Apps provided by us

You can freely run various types of tabulation and analysis at your hand. There are plans for data updates with fixed periods, such as weekly, monthly, bimonthly, quarterly, and annually. This is ideal if you want to measure product trends or campaign effectiveness at a high frequency.

No, we do not provide data from outside Japan.

Yes, we can. We have a wealth of experience in this field, mainly in Asia.

Contact

INTAGE can help you with
your market research in Japan.

Get in Touch
SCROLL TOP