INTAGE SINGAPORE PTE. LTD. is a marketing research company based in Singapore, established in 2013. We are a wholly-owned subsidiary of the INTAGE Group and provide qualitative and quantitative research services, syndicated panel data, and advertising effectiveness measurement across Asia.

The INTAGE Group is Japan's leading marketing research organisation and the largest research organisation in Asia, with over 60 years of expertise since its founding in 1960. The group is part of NTT Docomo and operates across multiple countries in Asia.

Yes. INTAGE Singapore is certified under the international standard ISO 20252:2019 for market research data collection, ensuring high-quality research processes and data reliability.

We offer three main categories of services:

• Research On Demand — Qualitative research (depth interviews, focus groups, ethnography) and quantitative research (web surveys, CLT, HUT, mystery audits, advertising effectiveness research)
• Syndicated Panel Data — Japan's leading retail sales panel (SRI+), consumer purchase panel (SCI), in-store promotion panel (SPI), and cross-media single-source panel (i-SSP)
• Compliance Mystery Shopper — Undercover visits for compliance monitoring and service quality evaluation

Learn more on our What We Do page.

SRI+ is Japan's largest retail panel, delivering daily estimates of retail sales nationwide based on actual sales data from approximately 6,000 stores. It covers supermarkets, convenience stores, drugstores, home centres, and e-commerce — making it the only retail panel in Japan that includes e-commerce channels. SRI+ is the de facto industry standard for market size and share analysis in Japan.

SCI is a purchase log data-based shopping behaviour tracking service covering 70,000 male and female consumers aged 15–79 across Japan. With over 60 years of consumer panel operation expertise, SCI provides continuous daily shopping data for brand performance analysis, target demographic identification, and campaign evaluation.

The Asian Panel is one of Asia's largest online survey panels with over 15 million registered panelists across 12 major Asian countries. Operated by dataSpring (an INTAGE affiliate) in accordance with ESOMAR quality control standards, it supports online surveys, diary surveys, and smartphone-based research with extensive panelist attribute data.

Yes. Through i-SSP (INTAGE Single-Source Panel) — Japan's largest cross-media single-source panel — we combine media exposure log data from TV, web, social media, video streaming, and digital advertising with actual consumer purchase behaviour. This enables true cross-media ROI analysis.

We also offer custom advertising effectiveness research through our Research On Demand services, helping clients measure the impact of their campaigns on consumer awareness, attitudes, and purchase behaviour.

Yes. INTAGE's syndicated panel data (SRI+, SCI, and consumer receipt data) is recognised as a valuable source of alternative data for the financial and investment industry. Real-time consumer purchase trends and retail sales data provide unique, non-traditional signals for investment research, equity analysis, and economic forecasting.

INTAGE Singapore covers Japan, Singapore, Thailand, Indonesia, Vietnam, Philippines, India, China, Taiwan, and Korea, as well as broader regions including Saudi Arabia, the Middle East, and Africa. The INTAGE Group has offices throughout Asia to provide local expertise and support.

See our Global Network page for office locations.

Our Research On Demand services cover all industries, including:

• FMCG — Toiletry, Haircare, Skincare, Food and Beverage
• Finance / Investment — Banking, Insurance, Fintech, Asset Management
• Media / Advertising — Cross-media advertising effectiveness, campaign ROI
• Services — Tech, Education, Tourism, Entertainment, Hospitality
• DCG — Automotive, Real Estate, Electric Appliances
• Government / Public Sector — Policy research, public opinion surveys

Syndicated panel data (SRI+, SCI) primarily covers FMCG categories and is also available as alternative data for financial and investment research.

You can reach us through:

• Contact form: Online inquiry form
• Phone: +65-6225-9604
• Office: 105 Cecil Street, #18-14 The Octagon, Singapore 069534