What We Do
INTAGE Singapore is part of the INTAGE Group — Japan’s leading marketing research provider and Asia’s largest research organisation. From custom qualitative and quantitative research across 13 Asian markets to our flagship syndicated retail and consumer purchase panels in Japan, we give you both bespoke insight and ready-to-use data — all in one place.
Research On Demand
Whatever your research challenge in Asia, our experienced team will design the most effective approach to reach your target consumers.
Qualitative Research
One-on-one interviews into consumer motivations and decisions.
Group discussions on perceptions, brand image, and concepts.
Observation at home to uncover unspoken needs.
Accompanied store visits to see real shopping behaviour.
Quantitative Research
Online surveys via our Japan and Asian Panels (13 countries).
Venue-based product evaluations by target consumers.
In-home product trials for real-world usage and satisfaction.
Undercover visits to check service and in-store execution.
Measure ad impact on awareness, attitude, and purchase.
Proprietary Data & Platforms
Beyond bespoke research, INTAGE gives you direct access to our own continuous data assets — primarily covering the Japanese market. Foremost are our syndicated retail sales and consumer purchase panels, the gold standard for tracking FMCG sales and shopper behaviour in Japan, along with CODE shopper purchase data and the Global Market Surfer platform. Each stands on its own and is ready to put to work from day one.
Syndicated Panel Data
INTAGE offers continuous sales and consumer purchase trend data in FMCG categories in the Japanese market. Our syndicated panel data is also recognised as a valuable source of alternative data for the financial and investment industry.
Store Sales Data
Daily and weekly sales estimates from around 4,500 stores and e-commerce sites.
Consumer Log Data
Purchase tracking of 70,000 consumers (15–79) across Japan.
Single-source media and purchase data for TV, web, and streaming.
CODE
CODE is a shopping app and proprietary purchase-data platform with around 3.6 million registered users in Japan. It turns everyday receipts and barcodes into item-level, cross-retailer purchase data — a direct line to verified purchasers for data, surveys, interviews, and shopper marketing.
Global Market Surfer
Global Market Surfer is a market intelligence platform by the INTAGE Group that provides market data and consumer insights across Asia and beyond. Explore category trends, consumer behaviour, and market opportunities in multiple countries — with free access to basic data.
What You Can Do
Browse Market Data
Access market size, growth trends, and category-level data across Asian and global markets.
Compare Markets
Compare consumer trends and market dynamics across countries to identify where your next opportunity lies.
Deep Web Analysis
Unlock detailed breakdowns and advanced analytics with premium access for deeper strategic insights.
Industries
Our customised solutions are designed to address the specific challenges and opportunities of each sector. Research On Demand and Compliance Mystery Shopper services are available for all industries, while syndicated panel data primarily covers FMCG categories.
FMCG
Toiletry, skincare, food and beverage, etc.
Finance / Investment
Banking, insurance, fintech, hedge funds, asset management.
Media / Advertising
Cross-media advertising effectiveness measurement and campaign ROI analysis.
Services
Retail, education, tourism, entertainment, hospitality.
DCG (Durable Consumer Goods)
Automotive, electronics, furniture, electric appliances.
Government / Public Sector
Policy research, public opinion survey.
Quality Standard
INTAGE Singapore is certified under the international standard ISO 20252:2019. In our market research data collection services, we are committed to implementing the processes required by the standard to deliver higher-quality services.
