INTAGE has unveiled Sales Impact Scope, a new solution that measures YouTube advertising’s impact on actual retail sales using SRI+ panel data. By linking digital ad exposure data with point-of-sale records from approximately 6,000 stores across Japan, this solution enables marketers to quantify how their YouTube campaigns drive real purchase behaviour — moving beyond traditional metrics like views and clicks to actual sales lift.

How do our values and behaviour change after COVID-19? The INTAGE Group conducted a multi-country survey across ASEAN and the US to explore shifts in consumer attitudes, spending priorities, and lifestyle habits during and after the pandemic. The report covers changes in health consciousness, digital adoption, shopping channel preferences, and work-life balance across the region.

INTAGE Singapore conducted a survey on 19–20 March 2020 to capture consumers’ immediate response to COVID-19, just after the implementation of safe distancing measures. The report provides a snapshot of how Singapore residents adjusted their daily routines, purchasing behaviour, and media consumption in the early stages of the pandemic.

This report examines the retail landscape of Health & Beauty stores in Thailand, covering the usage and attitudes of shoppers across major H&B retail chains. It provides insights into store selection criteria, shopping frequency, basket composition, and cross-shopping behaviour — valuable for brands looking to optimise their retail strategy in the Thai beauty and personal care market.