WHAT WE DO
What We Do
INTAGE Singapore is a member of the INTAGE Group, Japan’s leading marketing research provider and the largest research organisation in Asia. We offer a variety of research methods — both qualitative and quantitative, offline and online — as well as syndicated panel data for store sales and consumer purchases.
Research On Demand
Whatever your research challenge in Asia, our experienced team will design the most effective approach to reach your target consumers.
Qualitative Research
Depth Interview (IDI)
One-on-one interviews to explore consumer motivations, attitudes, and decision-making processes in depth.
Focus Group Interview (FGI)
Roundtable group discussions to generate insights on consumer perceptions, brand image, and product concepts.
In-Home Visit / Ethnography
Observational research in consumers’ natural environments to uncover unspoken behaviours and unmet needs.
Shop Along
Accompanying consumers during shopping trips to understand in-store decision-making and purchase triggers.
Quantitative Research
Web Surveyopen_in_new
Online surveys powered by our own panels: Mighty Monitor in Japan (3.8 million panelists) and the Asian Panel across 12 countries (15 million+ panelists in total). The Asian Panel has particularly strong reach among young consumers aged 15–29, and supports photo and video data collection via mobile.
Central Location Test (CLT)
Controlled venue-based product or service evaluation by target consumers.
Home Use Test (HUT)
In-home product trials to assess real-world usage experience and satisfaction.
Mystery Audit
Undercover store visits to evaluate service quality, compliance, and in-store execution.
Advertising Effectiveness Research
Custom research to measure the impact of digital advertising, social media campaigns, and streaming media on consumer awareness, attitudes, and purchase behaviour.
Syndicated Panel Data
INTAGE offers continuous sales and consumer purchase trend data in FMCG categories in the Japanese market. Our syndicated panel data is also recognised as a valuable source of alternative data for the financial and investment industry.
Store Sales Data
SRI+ (Retail Store Sales Panel)open_in_new
Japan’s largest retail panel, delivering daily sales estimates from approximately 6,000 stores across supermarkets, convenience stores, drugstores, home centres, and e-commerce. The de facto industry standard for market size and share analysis.
SPI (In-store Promotion Panel)open_in_new
Tracks in-store promotional activity across retail channels in Japan, enabling evaluation of display effectiveness and competitive promotional strategies.
Consumer Log Data
SCI (Consumer Purchase Panel)open_in_new
Shopping behaviour tracking from 70,000 consumers aged 15–79 across Japan, with over 60 years of panel operation expertise ensuring high data accuracy.
i-SSP (Single-Source Panel)open_in_new
Japan’s largest cross-media single-source panel combining media exposure log data — including TV, web, social media, video streaming, and digital advertising — with consumer purchase behaviour. Enables true cross-media ROI analysis to measure how advertising across multiple channels drives actual purchases.
Explore Japan Market Research in Action
Learn how INTAGE helps businesses enter and succeed in the Japanese market — from syndicated panel data and custom research to real-world case studies.
Global Market Surfer
Global Market Surfer is a market intelligence platform by the INTAGE Group that provides market data and consumer insights across Asia and beyond. Explore category trends, consumer behaviour, and market opportunities in multiple countries — with free access to basic data.
What You Can Do
Browse Market Data
Access market size, growth trends, and category-level data across Asian and global markets — free of charge for basic data.
Compare Markets
Compare consumer trends and market dynamics across countries to identify where your next opportunity lies.
Deep-Dive Analysis
Unlock detailed breakdowns and advanced analytics with premium access for deeper strategic insights.
Industries
Our customized solutions for various categories are designed to address the specific challenges and opportunities of each sector. Research On Demand and Compliance Mystery Shopper services are available for all industries, while syndicated panel data primarily covers FMCG categories.
Toiletry, Haircare, Skincare, Food and Beverage, etc.
Research On Demand Panel DataBanking, Insurance, Fintech, Hedge Funds, Asset Management
Research On Demand Mystery Shopper Alternative DataCross-media advertising effectiveness measurement, campaign ROI analysis, media planning optimisation
Research On Demand Panel Data (i-SSP)Tech, Education, Tourism, Entertainment, Hospitality
Research On DemandAutomotive, Real Estate, Electric Appliances
Research On DemandPolicy research, public opinion surveys
Research On DemandQuality Standard
INTAGE Singapore is certified under the international standard ISO 20252:2019. In our market research data collection services, we are committed to implementing the processes required by the standard to deliver higher-quality services.
